WorkAboutPricingStart a Conversation

    The work speaks.

    Narrative systems for construction, architecture, and design firms doing $20M–$500M.

    TRAZZO LIGHTING

    01

    30 years of expertise.
    Zero presence outside Peru.

    Karen Mannheim built Lima's most respected architectural lighting firm. Porsche. Four Seasons. Robert A.M. Stern Architects. But Miami didn't know she existed. We built the narrative system that changed that.

    +4 years

    Client since 2022

    +300%

    LinkedIn growth

    500K

    IG views / 90 days

    RAMSA · Four Seasons · Porsche

    Key partnerships

    "We finally sound like who we actually are."

    — Karen Mannheim, Co-founder, TRAZZO Lighting

    See Karen's Work

    NORHART

    02

    $200M in assets.
    No one outside Minneapolis had heard of him.

    Mike Kaeding is building apartments 50% faster at 30% lower cost. Vertically integrated. Manufacturing-minded. But the construction industry thought he was just another local builder. We built the narrative that positioned him as the voice challenging a broken housing industry.

    +2 years

    Engagement duration

    $200M

    In assets

    Industry thought leadership

    Positioning achieved

    "I used to dread the 'so what do you do?' question. Now I look forward to it."

    — Mike Kaeding, CEO, Norhart

    See Mike's Work

    SSMC — HEALTHCARE

    Hospitality is a mindset, not an industry.

    25 years across Four Seasons, Taj, and Grand Hyatt. Now translating world-class hospitality into healthcare. 7,000+ senior leaders reached.

    See Girish's Work

    JURA PLANK — LUXURY FLOORING

    From family craft to architect specification.

    Luxury Canadian hardwood manufacturer entering the US market. We built the narrative, brand, and website for JURA Plank and Connecting the Dots — his US market consulting practice.

    See Juan Pablo's Work

    RETAIL — DUBAI

    Strategic positioning under NDA.

    Second-time founder. $500M+ revenue. Narrative strategy for a retail holding company across the Middle East.

    View Case Study

    Ready when you are.

    Book a Discovery Call →

    The work speaks for itself.
    Let's make sure it travels.

    Start a Conversation
    CRUDA

    © 2026 CRUDA. All rights reserved.