I believed the work spoke for itself.

Twenty-six countries and fourteen industries is not a list of places I've been. It's the reason I can sit with a lighting designer in Lima, a founder in Riyadh and a manufacturer in Shanghai, and speak at the same level in all three — because merit is measured differently in each room, and I learned to read the code before I opened my mouth.

That is the whole job. Walk into a world you weren't raised in, understand how value gets recognised there, and build the way someone becomes visible in that code.

CRUDA is that, made into a company.