PEZET
Lima, Peru · 2020-2023
The Project
Three residential towers facing Lima Golf Club. PEZET 1 (2018), PEZET 2 (2022), PEZET 3 (2025).
Robert A.M. Stern Architects — the firm behind 15 Central Park West, Four Seasons New York, Harvard Law School.
The Challenge
Karen had the projects. She had the portfolio.
What she didn't have: a way to show Miami developers what working with RAMSA meant.
The content in action
How we told this story
We framed PEZET around partnership. What does it take to work with Robert A.M. Stern Architects three times over seven years?
01
Content strategy
Process documentation showing what RAMSA-level projects require.
02
Pitch decks
RAMSA partnership as lead credential. Instant recognition.
03
Conference positioning
Authority established before Karen says a word.
04
Educational content
Posts explaining RAMSA-level standards, not ego.
05
Repetition as strategy
Every touchpoint reinforced the RAMSA pairing.
