TRANSLATED
The first 90 days.
Month one
5C Research · Narrative & Brand Strategy · Demand Infrastructure
What it means for you
Anyone who looks you up finds something that backs you up.
Ask an AI who the best in your category are. If your name doesn't come back — or comes back attached to someone else — that is your starting position, and it is measurable on day one.
Month one closes that gap. The research, the positioning, the written and visual system. Then the infrastructure that holds it: the site, the CRM, the workflows, the contact list cleaned and merged, the booking page.
Month two
Content Strategy · Pillars · Editorial System
What it means for you
People who never heard of you start reading you.
The pillars come out of the research, not out of a calendar. Every angle is locked before anything is written, and every one is tagged to who it is for. Then the articles, the case studies, and the posts — written and scheduled.
Months two & three
Distribution · Go-to-Market · Signal-Based Outreach
What it means for you
You stop hoping the right people see it.
Full cadence across channels. Email to a list you now own. And outreach aimed at the people who already read you — the ones who opened it, commented on it, sent it to someone — instead of a cold list nobody asked to be on.
Paid extends what is already working. The media budget is yours and sits outside the fee.
The three months build the system.
Karen ran hers for five years.
Karen Mannheim · TRAZZOA five-year period of engagement · 2021—2026
What we built
The business, over the same period