Work · Market entry

Market entry.

Companies with decades of local reputation entering a market that has never heard of them.

TRAZZO Lighting
Narrative and positioning for a lighting studio with twenty-eight years of work almost nobody had seen.
July 26, 2026
JURA Plank & Connecting the Dots
Positioning and brand narrative for a Guatemalan hardwood company entering the United States.
July 26, 2026