For
A founder, CMO or head of marketing
01 · Building the system
Translated
Twelve weeks to build the system a company uses to say what it is.
It starts with the founder in the room and ends with a system the company keeps running without us: a narrative platform, a founder manuscript, four content pillars, a website that tells the story, and a working cadence to publish and distribute it.
Runs
Twelve weeks
50% to begin, 50% at month three
Fee
$19,500
Flat
Fees cover our work. Any third-party costs are paid by the client directly.
The twelve weeks.
WEEKS 1—4 · RESEARCH AND NARRATIVE PLATFORM
Anyone who looks you up finds something that backs you up.
We start with the founder in the room and with our 5C research: what the company actually does, and what the market currently believes about it. The gap between the two becomes the narrative platform, and the founder manuscript, written so the founder recognises every line as their own.
WEEKS 5—8 · FOUR CONTENT PILLARS
People who never heard of you start reading you.
The pillars come out of the research, not out of a calendar. Every angle is locked before anything is written, and every one is tagged to who it is for. Then the articles, the case studies and the posts are written and scheduled.
WEEKS 9—12 · WEBSITE AND CADENCE
You stop hoping the right people see it.
The website is rebuilt to tell the story the pillars already tell. The last weeks set the working cadence: who publishes what, where and how often, so the company keeps the system running without us.
What you keep.
- A narrative platform
- A founder manuscript
- Four content pillars
- A website that tells the story
- A working cadence to publish and distribute
See it in: Karen Mannheim · Girish Sehgal · José Mannheim · JP Romero · INOUT
Start here
Twelve weeks start with forty-five minutes.
The first step is a 45-minute call with Fran. No cost, and no pitch at the end of it.
Book the call →fran@thecruda.com