You’ve looked at your company from the inside for years.
This is the look from the outside.
Hi, I’m Fran. A Second Look is just you and me: two long conversations about your business, and then I write down what I see. Your company, read from the outside, by someone who has nothing to sell you that day.
Calls in English or Spanish.
First conversation · 90 min
We go through the essentials, the way a fractional CMO would: your product, your price, where and how you sell, who your clients really are, and the story underneath it all.
Second conversation · 90 min
I share what I see: what’s working, what isn’t, and what’s hard to notice when you’re this close.
Yours to keep
A written diagnosis of your business, and what I’d do next.
Founders and companies who trusted us
Karen Mannheim
TRAZZO Lighting · Miami
Lights homes worth $10 million to $200 million; one of Forbes Perú's 50 most powerful women, 2026.
Mike Kaeding
Norhart · Minneapolis
CEO of Norhart, $230M in assets created, on a mission to halve the cost of housing.
Girish Sehgal
Sheikh Shakhbout Medical City · Abu Dhabi
Former Four Seasons GM, bringing hospitality into the UAE's biggest medical city.
José Mannheim
MTC · Panama City
Co-founder of AGP, maker of armored glass for the Pentagon, Tesla and Audi.
Confidential
Dubai
Built a $300M on-demand fashion group, lost it, and built it again.
JP Romero
JURA · CTD · Miami
Takes Latin American architecture and design brands into the US market.
INOUT
Frameless Sliding Doors · Argentina
A frameless sliding door line, branded from zero, with a trade program the client still runs on its own.
Jack Yeager
Mistiva · Midtown Miami
Sold his first company for seven figures, sailed the world, and came back to build a lighting business in Miami.
From homes worth $200 million to a hospital in Abu Dhabi. The industry changes. What a company needs to say about itself doesn’t.
Pick a time that works for you.
$950
Two conversations and a written diagnosis. Credited toward any engagement if we work together.
Calls in English or Spanish.
Once you book, I’ll send you an invoice for $950 within 24 hours. Your time is confirmed when it’s paid. We set the second conversation together, at the end of the first.
See you soon.
Your time is held. The invoice will be in your inbox within 24 hours, and once it’s paid, your Second Look is confirmed. Between now and then, you don’t need to prepare anything. Just come as you are.
Fran